Have you ever wanted to make money with your WordPress blog? If so, this tutorial on how to use Adsense on a WordPress blog will help you to get started.
Let’s start with the basics on how to use Adsense…
What is Google Adsense?
Google Adsense is a tool that will make your life a heck of a lot easier if you’re looking to place advertising on your website to earn money. Google Adsense allows bloggers to specific specific spots on their website where they would like ads to show. After the blogger installs the specific code provided by Google, they will automatically start seeing content specific ads in the place holders which they specified.
One of the biggest satisfiers of Google Adsense vs other ad networks is that the ads provided automatically to bloggers are content specific. What does that mean? Content specific ads means that Google will read through your post to see what you’re writing about before placing an ad to hopefully target the correct audience with the ad they give you. This is HUGE. This is what makes Google Adsense different.
How do you make money with Google Adsense?
You make money with Adsense when a visitor comes to your page and clicks on your ad that was provided by Google Adsense. The more visitors you have coming to your site, the more likely you are to get clicks. The more clicks you get, the more money your blog makes!
Not every click earns you the same amount either. There’s an algorithm that Google uses with their ad sponsors to determine how much they are willing to pay for quality clicks. This is called “cost per click” or CPC. You may see some clicks earn you much more than others, so there’s no way to be able to say exactly how much every click will cost.
Here’s an example…
Let’s say your average cost per click (CPC) is $.30. You will need 166,666 clicks a year (or approximately 457 clicks a day) to earn $50,000 a year from Google AdSense. (50,000/.30=166,666 clicks)
How Often Does Google Adsense Pay?
You will start to earn money as soon as a visitor clicks on one of your ads. AdSense pays monthly towards the end of the month and has a payment threshold of $100. This means you need to have earned $100 in your AdSense account before they will issue you a payment. In the beginning of blogging this could seem like an impossible goal to meet but I promise you the longer you blog, the easier it is to hit that $100 threshold each month and you will get a payment every month without having to do anything. The ads work their own magic and pay you every month. It can’t get much easier than that.
Installing Google Adsense Code on WordPress
Adding AdSense code to WordPress may seem like an intimidating task, however it’s very simple and I will show you how to use AdSense and how to install it on your WordPress site.
Step One: Sign up for Google Adsense
Visit this site https://www.google.com/adsense/signup to signup for an account. If you already have a gmail account, this step will only take a few seconds. If you don’t have a google account already, you can simply set one up within a few minutes.
Step Two: Create an AdSense ad
Once your AdSense account is created, you will want to go to My Ads.
At this point, you will want to add a new ad unit by clicking “+ New ad unit”. Each different ad you create is called a “unit” so if you have three spots on your site where you want ads to show up, you will be creating three separate ad units.
When asked what type of ad you would like to create, I would go with the Text & display ads option. This is the best option if you’re looking to fill ad space the traditional way.
What is Google Adsense Matched content?
Matched content is a way to provide recommended content for your visitors based on your content. You choose what pages you’d like your matched content to appear and AdSense will promote external links on your site that are relevant to your content. This could increase clicks by creating more content for your readers, however it will take visitors outside of your page which isn’t always the most desired.
Step Three: Customize your ad
This is where you will name your ad, pick which type of ad it is and what size.
You can name your ad unit anything you want. This will not be seen by the public. It’s just a way for you to recognize which ad unit you’re dealing with. I like to name mine something like “Debt and Sweat sidebar” or “Debt and Sweat header ad”. These naming conventions help me recognize which ad I’m dealing with.
The ad size tells Google what space you’re allowing them to fill on your site. If you want a standard sidebar ad, I’d suggest using the “responsive” which will automatically adjust it’s size based on your specific spot. If you know your space will never change, you could pick the exact size but the responsive side is just the easiest!
The next question is to choose what ad type you want. I would always suggest choosing “Text & display ads” so that there’s more of a chance your ad will be filled on a regular basis.
Text ad style
This will allow you to customize your ads and links to make it match the color scheme of your website. The more your ads match your site, the more seamless your ads will flow into your content. You can use the custom color picker to pick exactly the colors you want for your border, title, text, background, font family and URL link colors.
You can add a custom channel for your ad which will allow you to report on it and organize all of your ads. Your custom channel name can also be targetable for advertisers. Custom channels help Google and advertisers to know what your site is about.
Google still relies heavily on your keywords and content to determine what your site is about but when you add custom channels, advertisers can then bid on your site (or similar sites like yours) if they want to target a specific audience.
Try to name your ad custom channel something specific to what your site is about. A good example would be “Finance and debt blog” for a finance blogger or “food and recipes” for a food blogger.
Make sure to click turn on “show this custom channel to advertisers as a targetable ad placement” and give our site a good description to reach more advertisers.
There are times when Google will not have an advertiser who has bid on your ad spot. When there are no ads to be placed on your site, you will need to specify what you want to appear in that space. I would suggest having a backup ad network to fill the empty space when Google can’t fill your spot. I will not go over finding a second ad network in this “how to use adsense” tutorial but I plan on creating another post soon about AdSense alternatives you could consider if you don’t want to use Google Adsense (or if you got blocked from using it – on a side note, NEVER click on your own ads to make money or you may get blocked from Adsense!!)
When you’re done, click Save and Get Code.
You will now see your AdSense code. Copy the code from this section.
Install Adsense on your WordPress site
Now that you have your code provided by Google, you need to place it on your WordPress site wherever you want it to display. The easiest way to do this is by using WordPress widgets. Widgets are very easy to customize and use.
Log into your admin page on WordPress. I like to use the plugin called “Black Studio TinyMCE Widget” which allows you to add images as well as code. It’s highly customizable and great for AdSense code placement. If you don’t have it yet, it’s free and you can download it by going to Plugins > Add New > Search for black studio Tiny MCE Widget.
Add Adsense code to a widget
On your WordPress menu, go to Appearance > Widgets
You’ll see an option in your available widgets section called “Visual Editor” which is your Black Studio Tiny MCE Widget. Just drag it from the left menu wherever you want it to “live” on your site. If you want it on your sidebar, drag your visual editor to the sidebar section.
Make sure to select the tab for Text so that wordpress knows it’s code and not content. If you were to place the adsense code in the visual tab, the actual code would show on your blog which you do not want! Choose text.
Save your widget and guess what?
It’s surprisingly very simple to learn how to use AdSense, right?
You now can view your website and see the ad space dedicated for your Google AdSense ads!
Please note, it could take several hours for Google to recognize your new ad space so you may see blank space until it’s recognized by Google. Just be patient and it will soon appear.
I hope this tutorial has helped to teach you how to use AdSense in your WordPress blog. If you have any comments or questions, please leave them in the comments section below.
Now the fun begins and you can just sit back and watch your blog make money!!
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